To be the most favoured and respected whale watching business on the Gold Coast through our outstanding, vibrant, caring and knowledgeable crew.


To promote awareness of whale watching on the Gold Coast and provide Spirit guests with a unique customer service whilst experiencing the majestic humpbacks on their annual migration.


We work together as a team and respect opinions and views of others.
We work on tasks and challenges accepting each member’s thoughts.
As a team we will work together to stay in touch, keeping the communication lines open.
We will be successful as a team and as individuals.


Service – Providing excellence in customer service before, during and after the trip to exceed customer expectation and enhance the level of satisfaction.
People – Building solid relationships with people and sharing our experience, knowledge and passion with them.
Informative – Building awareness of Mother Nature and the Humpback whales with professional and detailed commentaries, booklets and online posts.
Respect – Embracing diverse cultures, communities and points of view with professionalism and dignity.
Integrity – Being trustworthy and honourable towards our team and passengers.
Teamwork – Believing the best solutions and results come from working together as a team.